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About Carbon

For the businesses Europe runs on.

Carbon is an AI transformation firm. We work with distributors, manufacturers, logistics firms and insurers to put AI to work: redesigning how the work gets done, building the systems that do it and making sure people use them. Every completed production workflow is measured against its baseline.

Experience from

  • IKEA
  • OLX Group
  • Naspers
  • Palantir
  • IBM
  • Endeavor
  • Warta
  • Miro

01How we work

Four principles · every engagement

We measure before we promise.

  • 01

    Measured, not claimed.

    We set a baseline before we promise anything, and report against it.

  • 02

    Ownership by design.

    You own your data, workflow designs and configuration. Carbon software is licensed to you, and hosting and maintenance are an ongoing service.

  • 03

    People at the centre.

    Champions, role redesign and leadership sessions are part of every build, because adoption is where AI usually fails.

  • 04

    Honest about complexity.

    Putting AI into a live business is harder than most leaders expect. We say so early, along with what it will take.

02Leadership

One team · strategists and engineers

The people who run it.

  • Jonathan George
    Jonathan GeorgeFounder and CEO

    Jonathan founded Carbon in 2017 and is executive sponsor on every engagement.

  • Amber Ion
    Amber IonHead of Operations

    Amber runs Carbon's operations and makes sure every engagement is set up to deliver.

  • Jakub Gil
    Jakub GilHead of AI

    Jakub leads our delivery teams, from technical scoping and parallel test design to architecture. Seven years in AI and machine learning.

  • Tomasz Dyrks
    Tomasz DyrksHead of Product

    Tomasz decides what Carbon builds and why, from SME workflow modules to the tools our teams use. He leads Carbon's side of Discover, the baseline and the map of the work, and the parallel test in Prove.

  • Bella Artan
    Bella ArtanEngagement Manager

    Bella is your day-to-day lead from the first conversation through delivery.

03Engineering partner

Brainwaves

Clients see one team.

We build with our engineering partner Brainwaves, founded by Andrei Petreanu and Bogdan Alexandru Serban.

Carbon is accountable for the integrated engagement, whoever does each part of the work.

04What we believe

The Carbon manifesto · 15 minutes

What we believe.

Over the next decade, the businesses that keep Europe running will rebuild how their work gets done around AI. We exist to help them improve how they operate, measured against their own priorities.

Read the manifesto

Start with one function and one metric.

Tell us the workflow you want to improve and the result that matters. We will agree where to start.

Book the conversation

A smaller firm? Book a call with the SME team.